SUGAR REDUCTION IS NO LONGER A TREND – IT’S THE NORM

A recent study done by Chicago’s Archer Daniels Midland (ADM) showed that 67 percent of consumers are either somewhat or very concerned about sugars and sweeteners, and 39 percent indicated that reduced sugar is important to them when it comes to both foods and beverages. “Desire for rich, flavorful products is driven by consumers looking for a source of comfort during stressful times,” explains Sarah Diedrich, ADM’s marketing director. “However, health motivations also contribute to shopping habits, meaning there is an opportunity to fulfill unmet demand for reduced-sugar and no-added-sugar products made with high-quality, real ingredients.”

With childhood obesity affecting 1 in 5 children in the US, consumers are looking for ways to cut down on sugar and increase daily water intake, both of which can be challenging when trying to keep kids happy and satisfied when it comes to their diets. North Coast took America’s favorite fruit juice, Apple, and developed a recipe that solves both these issues, by adding water to cut the sugar intake by 45%. Still like biting into a fresh apple just picked from the orchard, North Coast Organic Kids Juice Drink is lighter than their 100% apple juice but still just as refreshing.

WHAT CONSUMERS ARE SAYING

A consumer research study conducted earlier this year, determined that North Coast’s Kids Juice was well liked by both children and adults alike, both claiming that it was “less sweet and sugary than typical fruit juice beverages”. Participants felt that the North Coast product distinguished itself from other juices. For instance, it was stated that the product that felt more real and natural, and even had texture, “What an apple juice should taste like”. With the growing health-focused trends, the claims “never from concentrate”, “45% less sugar”, and “organic” were also very popular.

WHAT INFLUENCERS ARE SAYING

Consumers are looking towards influencers for tips on ways to incorporate healthy low-sugar foods and beverages into their daily routine. This advice is coming at a time that for some is more difficult than ever. With many parents now working from home with children schooling from home, it’s essential to keep things interesting, offering variety at both mealtimes as well as snack time.

Diana Johnson from Eating Richly and a mother of three, has been busy educating consumers on the importance of making sure any juices they purchase are minimally processed with clean ingredients, and avoid additives such as ascorbic acid, citric acid, and “natural flavors”. She also dives deep into the juice concentrate controversy, listing the many reasons why they should be avoided all together. “Honestly, this apple juice drink is unlike anything I’ve tasted before. It truly is like drinking an apple right off the tree.”

Angela from Marathons and Motivation, a registered nurse and mother of two says, “While taste is subjective, many people agree that food and drinks made with organic ingredients taste better. This is because they are typically fresher and contain no artificial ingredients. My daughter loves the taste of fresh-pressed, never from concentrate North Coast Kid’s Organic Apple Juice Drink. I feel good about her drinking it too, as I know it has less sugar than many other kid-friendly juices on the market.”

RECIPES MADE BETTER WITH NORTH COAST KIDS JUICE

While some influencers are focused on consumer education, other recipe creating bloggers are whipping up awesome treats in the kitchen with the reduced sugar apple juice. Sarah Cook from Sustainable Cooks, focused on real people and real food, made these AMAZING Cinnamon Pretzel Bites. “The boys sampled the juice while I was cooking and loved it. And I can feel good about the fact that it is lower in sugar and has clean organic ingredients with apples grown in the US. While you can taste the filler and sugar in other juices, North Coast is just pure, fresh and clean.”

Looking for a healthy breakfast you can enjoy when dealing with crazy mornings and there’s just no time for breakfast? Try this apple pie overnight oats recipe from One Wholesome Life. Another parent feeling good about being able to bring the kids favorite juice back into play, guilt-free!

JOIN THE MILLIONS WHO ARE ON THEIR LOW ADDED-SUGAR JOURNEY

For those looking for tips on how to cut down on sugar and would like to try North Coast reduced sugar apple juice drink, you can visit their store locator to find a retailer near you.

North Coast Organic apple products are made in Sebastopol, CA from U.S. grown certified organic apples. They contain no added sugars, preservatives, colorings or flavorings. Please feel free to Contact Us today if you have any questions.