Let’s be honest—juice from concentrate is basically the fast food of the juice world. Sure, it started as real fruit, but after getting boiled down, stripped of nutrients, and stored for who knows how long, it’s more of a sugar bomb than anything else. The process removes water (with it, a lot of natural vitamins and flavor), only for companies to add water back later—often with a dose of preservatives and artificial flavors to make up for what was lost. It’s not exactly the fresh, wholesome drink you were hoping for.
Beyond losing its nutritional punch, juice from concentrate often comes loaded with extra sugar and other unnecessary junk. Because it lacks the fiber found in whole fruit, all that sugar hits your bloodstream fast, leading to energy crashes and, over time, potential health risks like weight gain and an increased risk of type 2 diabetes. Plus, studies have shown that drinking these sugary juices regularly can increase your risk of serious health issues like strokes. That’s a lot of baggage for something that’s supposed to be good for you.
At North Coast, we don’t do shortcuts. Our apple juice is pressed from organic apples—never from concentrate, never with added sugar, and never with anything artificial. Just pure, delicious apples, the way nature intended. That means you get all the nutrients, all the flavor, and none of the nonsense. If you’re reaching for a juice, make it one that actually delivers real benefits. Trust us, once you taste the difference, you’ll never go back.
